David Lavenda

I’ve spent 20+ years taking strong technology to market and watching good teams fail when they aim at the wrong (or no) buyer.

 

I’ve been a founder, a CMO, and the person called in when PMF was assumed but never actually proven. I’ve built startups from zero to $15M ARR, led multiple exits, and repositioned products that were technically strong but commercially stuck.
 

The PMF Reality Check is built from those scars, not theory.