Driving product adoption
Go to Market
'Collaboration Hub' Launch
The London Tube was the perfect ‘vehicle’ to launch the concept of an “enterprise collaboration hub.” Campaign led to a number of key enterprise deals.
Don't SharePoint While Walking
A mock Public Service Announcement (PSA) campaign brought attention to how easy it now is to use SharePoint from a mobile device. Campaign drove tens of thousands of downloads and generated significant press/analyst attention.
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Collaboration Can Be Messy
A campaign that directed bathroom users at a Microsoft Conference to clean up their mobile collaboration act. The campaign generated press attention, including an article in Fast Company >