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Driving product adoption

Go to Market

'Collaboration Hub' Launch

The London Tube was the perfect ‘vehicle’ to launch the concept of an “enterprise collaboration hub.”  Campaign led to a number of key enterprise deals.

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Collaboration Can Be Messy

A campaign that directed bathroom users at a Microsoft Conference to clean up their mobile collaboration act.  The campaign generated press attention, including an article in Fast Company >

Don't SharePoint While Walking

A mock Public Service Announcement (PSA) campaign brought attention to how easy it now is to use SharePoint from a mobile device. Campaign drove tens of thousands of downloads and generated significant press/analyst attention.
View the video here >

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