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David Lavenda

Helping B2B Tech Companies Achieve Product-Market Fit

The Challenge

Be one of the few startups to ‘make it’

Most startups fail due to product-market misalignment, not bad technology. Even with venture backing, founders often lack the market insight to understand how organizations evaluate and buy products.

Startups fall prey to common pitfalls:

  • Validating with non-buyers

  • Delaying customer engagement

  • Missing critical market signals dueto confirmation bias

  • Underestimating buyer complexity

    These missteps lead to failed products, missed exits, wasted capital, and damaged reputations

Turning Insights Into Action

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I help founders succeed and reduce

risk by focusing on the following areas:

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  • Identify gaps and opportunities

  • Define ideal customers and target industries

  • Plan/execute a Design Partner program

  • Prioritize insights to shape the roadmap

  • Prep for customer conversations

  • Create and refine content​

The Solution

Agile Product-Market Fit Methodology

Software development has embraced Agile methodologies, yet product-market fit still relies on spending months on perfecting an MVP.

The Agile Product-Market Fit Methoduses iterative, customer-driven sprints to achieve:

  • Rapid validation cycles

  • Customer feedback at each phase

  • Continuous product-market alignment

    These missteps lead to failed products, missed exits, wasted capital, and damaged reputations

One-day Workshop

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A strategic ‘kickstart’ clinic to assess product-market fit and craft an action plan.


Workshop Deliverables:

  • Comprehensive product-market fit assessment

  • Customer persona & stakeholder profiles

  • Design Partner program plan

  • Feedback tracking / prioritization framework

  • Results-driven


Limited-time Pricing: $1495

* Custom program available

Proven Expertise, Tangible Results

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