about me

 I am an expert at leading product and marketing teams at product-led growth (PLG) B2B technology companies. My passion is creating simple narratives and customer journeys out of complex technology.

I drive ‘go to market’ strategy, content strategy, and demand generation, starting my unique ‘design partner’ methodology, which brings a structured approach to working with customers and partners from ‘day one’ - ensuring we ‘do it right the first time.’

I am master of all forms of marketing content – conventional and digital. An award-winning writer, I have been published in leading press outlets, including more than 100 articles in Fast Company.

My academic pursuits focus on understanding information overload in diverse professional settings.

Bullet point

Work Experience

2010- present

Chief Product Officer, VP Products & Marketing

Israel

2011- present

Contributor (Contributor of the Year 2014, 2015, 2016, 2018, 2019)

2007-2014

Contributor

Worklight

2006-2009

VP Marketing & Product Strategy

Israel

V-Secure

2004-2005

Chief Marketing Officer

New Jersey, USA

Business Layers

1999-2004

Co-founder, VP Marketing & Product Strategy

New Jersey, USA 

 
Bullet point

Education

Bar Ilan University

M.A. in Science, Technology and Society (STS) Bar-Ilan University, Israel

MBA in Marketing Tel Aviv University, Israel

Tel Aviv University

Bar Ilan University

B.Sc. in Physics Bar-Ilan University, Israel

Bullet point

Awards

CMSwire

2014, 2015, 2016, 2018, 2019

Top Contributor

International Scholar

Society for the History

of Technology

2011

Founding Member

2017-present

Humanizing the Digital Workplace Consortium