about me
I am an expert at leading product and marketing teams at product-led growth (PLG) B2B technology companies. My passion is creating simple narratives and customer journeys out of complex technology.
I drive ‘go to market’ strategy, content strategy, and demand generation, starting my unique ‘design partner’ methodology, which brings a structured approach to working with customers and partners from ‘day one’ - ensuring we ‘do it right the first time.’
I am master of all forms of marketing content – conventional and digital. An award-winning writer, I have been published in leading press outlets, including more than 100 articles in Fast Company.
My academic pursuits focus on understanding information overload in diverse professional settings.
Work Experience
2010- present
Chief Product Officer, VP Products & Marketing
Israel
2011- present
Contributor (Contributor of the Year 2014, 2015, 2016, 2018, 2019)
2007-2014
Contributor
Worklight
2006-2009
VP Marketing & Product Strategy
Israel
V-Secure
2004-2005
Chief Marketing Officer
New Jersey, USA
Business Layers
1999-2004
Co-founder, VP Marketing & Product Strategy
New Jersey, USA
Education
Bar Ilan University
M.A. in Science, Technology and Society (STS) Bar-Ilan University, Israel
MBA in Marketing Tel Aviv University, Israel
Tel Aviv University
Bar Ilan University
B.Sc. in Physics Bar-Ilan University, Israel
Awards
CMSwire
2014, 2015, 2016, 2018, 2019
Top Contributor
International Scholar
Society for the History
of Technology
2011
Founding Member
2017-present
Humanizing the Digital Workplace Consortium