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about me

 I am an expert at leading product and marketing teams at SaaS B2B technology companies. My passion is creating simple narratives and customer journeys out of complex technology.

I drive ‘go to market’ strategy, content strategy, and demand generation, starting my unique ‘design partner’ methodology, which brings a structured approach to working with customers and partners from ‘day one’ - ensuring you ‘do it right the first time.’

I am master of all forms of marketing content – conventional and digital. An award-winning writer, I have been published in leading press outlets, including more than 100 articles in Fast Company.

My academic pursuits focus on conquering information overload in diverse professional settings.

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Work Experience

2010- present

Chief Product Officer, VP Products & Marketing

Israel

2011- present

Contributor (Contributor of the Year 2014, 2015, 2016, 2018, 2019)

2007-2014

Contributor

Worklight

2006-2009

VP Marketing & Product Strategy

Israel

V-Secure

2004-2005

Chief Marketing Officer

New Jersey, USA

Business Layers

1999-2004

Co-founder, VP Marketing & Product Strategy

New Jersey, USA 

Learn About Me
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Education

Bar Ilan University

M.A. in Science, Technology and Society (STS) Bar-Ilan University, Israel

Tel Aviv University

Bar Ilan University

MBA in Marketing Tel Aviv University, Israel

B.Sc. in Physics Bar-Ilan University, Israel

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Awards

CMSwire

2014, 2015, 2016, 2018, 2019

Top Contributor

International Scholar

Society for the History

of Technology

2011

Founding Member

2017-present

Humanizing the Digital Workplace Consortium

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